Ambulance and communication
The Dutch ambulance services are spread over twenty-five safety regions. These Regional Ambulance Facilities (RAVs) work closely together to provide the best possible assistance. The RAV Brabant Midden-West-Noord does this for almost all of Brabant. RAV Brabant MWN takes its social task seriously and works on communication. So that it suits the time, new target groups, and new ways of communicating.
Education as a public service
Part of the communication is education to a young audience. We lead the team that gives substance and shape to the teaching package concept ‘Team Ambulance’ – for the lower and upper years of primary education. We set up inspiration sessions with employees who serve as a starting point for the substantive and visual elaboration. The textbooks, PowerPoint formats, and scripts, in combination with fresh animations, give thousands of students a positive, informative first acquaintance with the ins and outs of the ambulance.
Communication as a lively part of emergency care
In parallel, we refresh the website. We also organize a few sessions with employees for this. The input takes shape in a new look and feel. When working out, we pay attention to current technical requirements and site usage. Oh yes, texts contribute as much to the experience and accessibility as the design. We think broadly and ensure that the style and tone have room for developing other components; such as guidelines, labor market communication, training and so on.
A complete teaching program
Children are informed about the ins and outs of the Ambulance service with a complete educational program, consisting of an animation, textbook, work attachments for lower and upper classes, a book mock up, downloads and scripts for teachers. With dessert on the cake, a visit to a real ambulance in the schoolyard!